By: Jason Sappal
When it comes to YouTube, both brands seem to take on
different strategies. Under Armour has
had 2 posts this past week, and only seems to post a few times every month. Timberland posts much more frequently,
uploading at least 4-5 videos a week. It is important to upload around one to
two videos per week, in order to keep subscribers continuously engaged in the
content.
Timberland’s most recent videos include a collection
of ads that promotes a wide line of Limited Releases, and commercials that
demonstrate the new SensorFlex technology, an innovation that allows for
increased flexibility within the sole of the shoe. The brand’s most popular
video is the ‘The City Is Yours – 15s” commercial, which has received 6, 011,
320 views since it was uploaded 5 months ago. I believe that the video is so
successful because it is short (15 seconds) in duration, and demonstrates the
durability of Timberland products,
proving its benefits relating to the great outdoors.
Keywords Used: Modern Trail, Timberland, boots, apparel,
accessories, Made for the Modern Trail
Under Armour uploads
a bunch of videos that enforce fitness, showing athletes endure intense
exercises in water, on the sidewalk, and more. The brand also displays
celebrity-sponsored commercials featuring athletes such as Stephen Curry, and
Tom Brady. The company’s most viewed video is the ‘Rule Yourself’ commercial
featuring Olympic Gold Medalist, Michael Phelps. The video received 11, 890,
200 views since it was released 11 months ago, and the reason why I believe it
was so successful is because the ad is very motivational and inspiring for
athletes, as the famous swimmer is witnessed pushing his body to the limits
throughout his life in order to reach his goals.
Keywords Used: Rule Yourself, I Will, Michael Phelps, Under
Armour, The Kills The Last Goodbye (for the soundtrack), legacies
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