Thursday, 16 March 2017

Timberland Vs. Under Armour: Unofficial Page Comparison

By: Jason Sappal

Fan pages for Timberland:
·      http://www.fanpop.com/clubs/timberland - An online discussion board for fans to share images of Timberland boots, while being able to participate in polls regarding individual preferences for Timberland products.
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·      https://twitter.com/TimberlandPRO - Promotes occupational footwear, manufactured by Timberland. The sturdiness of the brand’s products is evidently displayed here, attracting professionals in the construction industry.
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·      http://www.justmeans.com/blogs/timberland-will-launch-a-line-made-from-recycled-plastic-bottles - A blog entry posted by Gina-Marie Cheeseman, informs the public about a line created by Timberland, which is made using recycled plastic bottles. This is a great movement for the brand to raise awareness on the company’s Corporate Social Responsibility.
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Fan Pages for Under Armour:
·      https://www.facebook.com/brandonpate97 - A fan made Facebook page that promotes the brand by posting pictures of logos and personally owned items.
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·      https://www.instagram.com/ua_protectthishouse/ - A fan made Instagram page that posts close-up pictures of brand made shirts, therefore promoting brand image. User has 1803 posts and 782 followers.
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·      https://www.bloomberg.com/features/2016-steph-curry-under-armour/ - A blog post submitted by Matthew Townsend, where he shares his personal views on Stephen Curry’s shoe for Under Armour, claiming that the shoe has not reached the status of ‘cool’, as of yet. The author states that the shoe is better suited for older men, described as ‘lame dads’. Multiple images of close-ups of the shoe are found on this page.

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