Converse vs Clarks on Youtube
By: Karl Janiec
Fun Fact: Youtube is actually considered a Search Engine by
most experts in the Digital Marketing field! It takes your query, searches for
it based on related content, and just like any other search engine, returns
content it found most relatable, the only difference being videos, channels and
playlists instead of websites! Anyways, by the title you already guessed, were
on to another analysis of Clark’s vs Converse, this time on the Youtube
platform.
Clarks:
Clarks usually posts 2-3 times a month. The videos range
from commercials, how-to’s and product spolights. For the most part, the videos
are short (no longer than 30 seconds) and just quickly feature and describe a
product. They link to the Clarks website, and have some shoe related keywords.
Clarks does not attempt any viral campaigns, and just tries to keep it simple
with this channel. Their top 2 videos are Clarks-more than uniform-shoes for
Teens, and Hayride Elm. Both are short ads, and have some interest in them. The
first has 600k+ views, and the second has 300k+. Not bad Clarks! This channel
has 3065 subscribers, 3,336,777 video views, and 51 videos.
Converse:
Converse posts regularly on their channel, around 3-4 times
a month. The videos range from commercials, how-to’s, product spotlights, music
videos, and some comedy skits which are also ads. Converse features more celebs
and well know personalities in their features, and feature more than just
product spotlights. They posted a video with Flatbush zombies which received a
fair amount of views, and some videos of skateboarders skating the streets
skrrt. Converse had a successful viral internet campaign “Give Converse” with
comedian Pete Davidson of SNL, in which he opens crappy Christmas gifts and
reacts to them. The video then cuts to a shot of a converse product, and tells
the customer to pick wisely. Definitely in good taste converse! The top videos
from this campaign both had over 2 Million + views. This channel has 75,533
subscribers, and 45,300,870!
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